Mobile phone users are willing to pay for long video

[Global Times Comprehensive Report] Africa's “All-News News” March 10th Article, Original Title: Strategic Analysis Company: Chinese Consumers View Longer Content on Smartphones US Strategic Analysis Company is Researching China Mobile Video Consumers The behaviors, hobbies, and attitude toward video services indicate that Chinese consumers spend more time watching videos on mobile phones than on other connected devices of television and computers. At the same time, the willingness to pay for watching videos has increased.

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The survey found that consumers watch content on their smartphones in the same way that they used to watch on large-scale display devices: they are mostly longer-term content (such as TV shows, etc.). As the time for smart phone users to watch video is increasing, the viewing experience of mobile video will become more and more important. The ability to satisfy consumers’ changing mobile video viewing needs is also very important. In this regard, experts said that an important change in behavior and attitude of China Mobile video consumers is that they are more willing to pay for subscription viewing. This shows that hardware manufacturers welcome new opportunities for closer cooperation with video service providers. ▲ (transliteration)

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